Best time to publish a blog post. When is the best time to publish a blog post? When is the best time to post a blog post? Timing is everything when it comes to marketing. When is the right time to post on Facebook !
How long will a reader spend on your page? At what time will your Instagram post get the best engagement? When is the best time to post a blog post for best results? Post a blog post and share social updates at the right time and life is great.
A blog post will appeal to a lot of readers and generate a lot of overall blog traffic, click on affiliate links and buy through it , Email logs are collected and shared on social media. Share it all at the wrong time, on the other hand, and you’ll come across a big ‘pile’.
Well ! nothing. Without social participation. Seriously disappointing reader no. It seems that all her hard work was in vain. But is it really the right or wrong time to post a blog post, or does it all come to luck?
I am going to say two things that many people will find super controversial. There is no general “best time” to post a new blog post.
- * Put an awesome face here *
- * The “best time” may not be published *
I can feel the glare of content marketers burning a hole in my head right now, but before you choose to join them, listen to me. I promise I have some evidence to support my surprising claim. More than that, I’m going to show you how you can get the best time to post new blog posts … especially for you, your blog, and your audience.
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What is the purpose of a blog post?
Take a look at the next blog post you plan to post: What does this mean? Are you trying to make money from affiliate sales? Is this a piece based on opinion you just had to write? Maybe it’s a sponsored post, working with a brand you absolutely love? Why does someone speak? Well, it turns out, it doesn’t matter, and it’s all common sense, really.
Affiliate-based blog posts
Let’s imagine you have created a long, deep, list-based blog post, with affiliate links to many different products you’re talking about. When do you think it makes sense to post that blog post? At the middle of the month? at the end of the month?
Don’t you think it would make more sense to publish this post at the time when most people are paid to make their affiliate links more attractive and everyone is about to spend their hard-earned money? Can I be a little happy?
According to a QuickBooks Inuit survey of more than 1,000 American employees, the most common day to pay was Friday (53% of people).
44% of people were paid every two weeks.
If we were bloggers with a US-based reader base and were posting a blog post designed to make money from affiliate links, I would definitely post this post on Friday (and share on social media) I hope more people do click the link to buy.
Sponsored blog posts
Now let’s take a look at sponsored posts – you want to post them at a time that ensures they get the best engagement not just in terms of traffic, but also in terms of clicks, comments, and social media sharing. Media, etc.
Fun fact: According to SproutSocial, the best time to post [blog posting] content for high levels of engagement globally is at 10 a.m. on Friday and 11 a.m. Wednesday.
The more commitment you create, the more profitable and successful your collaboration with a brand will be. Greater participation, in turn, means an opportunity to charge higher prices for collaboration and open doors for bigger and better collaboration in the future. This means finding the time when your blog has the most participation, especially on social networks.
Opinion-based blog posts
An opinion piece is likely to be read at night, when one has time to sit down, consume properly, and nod in agreement. Or you don’t agree. As long as it’s not a specific time event or opinion piece, you can post opinion pieces any time of the week / month. Personally, I found that they do pretty well on Thursdays, Fridays, and weekends when I’ve shared links to posts on social media.
Learn from the experts …
… but optimizes the information. What I mean is: use the information you have read on this page and elsewhere, but apply it to your specific situation. The best time to publish a blog post to share on social networks (according to trackman)
According to a TrackMaven report, the best time to post a blog post to the largest number of social media shares (especially) is in the afternoon and evening. Blog posts posted around 3 pm [Eastern Standard Time] and at night were more successful in terms of sharing on Facebook, Twitter, etc.
But that is Eastern Standard Time, which is 4 hours less than GMT. If you are a blogger based in the UK, there are two ways to use and adopt this information:
1 – The same afternoon / evening period is likely to be successful in the UK and the United States. That’s the afternoon / evening period when most people will come home after a hard day at work, cook and surf Facebook, and chill out at night.
Life slows down a bit, and life has more time to spend on more fun things – watching videos, reading blog posts, online shopping or gambling venues, or whatever people like to do online.
2 – If you have readers on both sides of the water, you have twice the best for posting a blog post. I have a blog in the UK, which receives most of its traffic from the American public.
43.2% of its readers are in the US, 31.1% of their readers in the UK, 6.2% of their readers in India, and the remaining 19.5% of their readers are spread across Canada, Australia, Malaysia, Philippines, Singapore, South Africa, Romania and other countries (figures are average).
If I blog and share social media posts at popular UK times, I actually target only 31.1% of my readership when I do. If I post them on popular US hours, on the other hand, I will target 43.2% of my reader base. The solution is simple:
Post blog posts at peak times, and then use social media to promote the posts again in later times. I can retweet my first “NEW BLOG POST” tweet, post a new image to my Instagram feed / story video to promote it, or share a link to a blog post on Facebook (/ Original “NEW BLOG POST” share update).
And yes, it’s okay to retweet your own tweets or re-share your own social media content. It’s also perfectly fine to remove social media updates that don’t work well, republish them at predictable and separate join times. It will really increase your participation rate by doing so; Low-performance updates are removed, so high-performance updates do not get.
Best day to publish blog posts for Social shares
According to OkDork and BuzzSumo: Tuesday is the best day to post your blog posts, according to a study by OKDork and BuzzSumo that counts the shared count of more than 100 million articles over an eight-month period.
Tuesday is also the best day to post and share Facebook Engagement and Twitter Engagement. However, Monday was the best day for Pinterest.
Consistency is always key
You can’t call it enough: consistency is important when it comes to blogging. If you are going to focus on blogging and blogging on one thing, have posts and social media posts continually published. Publishing two new blog posts per month is better than posting six posts a month and then nothing for six months.
Many bloggers have had great success with strict and consistent post scheduling – posting every Friday at 9 a.m., without fail, for example. Consistency is often associated with reliability; When you find yourself as a consistent and trustworthy source, readers and followers are more likely to trust you.
How many blogs per week? The experts have their say…
According to HubSpot, the frequency with which you should blog per week or month will depend on the size of your blog and also what you want to get from it. To drive organic traffic (from search engines, for example), you need to post 3-4 new posts per week, each fully optimized for search engines.
On the other hand, bigger blogs will need to be published more frequently than this: 4-5 posts per week, but a combination of new and updated posts. If you just want to raise awareness about your brand or blog, things change. In that case, both small and large blogs can get away with posting new (or updated) content less frequently, twice a week.
99 companies claim that companies that publish 16 or more blog posts per month receive 3.5 times more traffic than companies that publish only 4 or less. This is in line with previous HubSpot studies: 16 blog posts or months equals one new or updated post every other day, or 3-4 posts per week.
However, how many times a week do bloggers actually blog? Well, according to an Orbit Media study, most bloggers (24%) post ‘weekly’, and 23% say they post multiple times a month. However, 67% of bloggers published daily blogs in the same study, but obtained the best or strongest results.
It’s about balancing work for you and a posting schedule. If you are not committed to daily positions, choose less consistently, but still have a consistent schedule. Consistency is the key, remember?
SEO and best times to publish blog posts – is there a link?
What do you do for the first time after posting a new post to your blog? On any social media you use to promote your blog post, share links, or automatically post tweets / Facebook updates / to make sure everything has worked successfully. It’s your right (Because you know that WordPress likes to play and occasionally * works the way you want).
Instant social sharing of a new blog post is smart. According to Impact BND, it can take anywhere from a few days to several months for Google to index anything new posted on your blog, and it may seem like a different factor. They are those that determine how fast or slow the process runs.
These include the amount of traffic you already receive, the age of your blog, how many other websites link to your blog, what domain or site authority your blog can claim, and more. It may take a few days to several months for Google to index the new things that will be published on your blog.
If you’re waiting for a search engine to bring traffic to a new post, you can expect more. But by posting a link to your new blog post on social media, you can immediately attract traffic. This is not so much when you self-publish a blog post that is important, but rather when you post the promotional material for the blog post – on Twitter, Facebook, PinTest, Instagram, etc.
Remember that popular times are also busy times
The problem after all the other good advice (like the best time to post stats and facts you see multiple times) is that you often get lost in the crowd doing it. Yes, it is a good idea to post when everyone is online, but everyone else will do the same.
There is a possibility that your content will be overlooked in the midst of peak traffic time on social media, no matter how good it is. The 2017 TrackMaven report suggested that Sunday was the best day to post a blog post. Very few blog posts were published on Sundays.
But the number of social posts was higher in the blog posts that were published. Tuesday, Wednesday and Friday had the lowest social participation. The same study also suggested that Tuesdays, Wednesdays, and Thursdays were the most popular days for bloggers to post, and that 10 a.m. was the most popular time.
Post and promote at popular times, of course, but also post and promote at some less popular times / days. (Like, on Sundays). By experimenting with different times, you can get a better idea of what works specifically for you and your blog.
Posting a blog post is just part of a much bigger journey when it comes to engaging readers. Without letting your readers know, using an email newsletter or social media share, there’s a chance that no one will read it right away, but that’s only because potential readers have no way to find it.
By incorporating social media shares into your publishing journey, traffic will increase almost immediately. It’s the sharing of social media that should keep you focused: the moment you share the news of your new blog post with your readers, followers, and the rest of the world; How you write your post to attract readers; And what means attached to the publication to ensure you get the best results.