Blogging Statistics That Will Help You Create A Better Content Strategy

Blogging Statistics that will help you create a better content strategy. Over 100 blog stats to help you create a better content strategy. Blog Statistics to Know Are you interested in taking your blogging strategy for 2020 and going beyond it seriously.. These specially selected blog stats are going to help with that… and, of course, a lot of work.

Whether you are learning how long your blog posts actually need to be, or how many times you have shared them on social media after posting them, or how many images you should add, or even yourself Which platform should get the best results to use, you will feel comfortable.

I have answer… Like… all of them… 

I have analyzed over 15 marketing, blogging, SEO and content reports from some of the biggest names in the industry to bring you blog stats that will really make a difference to your strategy and drive a huge increase in your traffic. Why don’t we do this in the beginning? Then we will move on to juicy data…

1 – In 1994, the blog was first created.

There has been speculation about what the blog actually was before, but it is generally understood that the type of blog we know today came in 1994. Justin Hall, a student at Swarthmore College, Pennsylvania, introduced “Justin’s Lynx Underground”, which at the time took a virtual tour of the Internet.

Over time, the blog became a magazine or personal magazine, and it still continues. The last entry (as of this writing) was on November 28, 2019, the thank you entry. But in 1994, the term “blog” had not yet been invented. It will come a little later …

2 – The term ‘blog’ first appeared in 1997 … Ish.

Actually, the word ‘blog’ started as ‘weblog’, which was started by American blogger Jörn Berger. It was used to describe the “web registration” process

3 – The actual term ‘blog’ was first used in 1999.

It wasn’t until 1999 that he changed ‘weblog’ to just ‘blog’, a phrase coined by Peter Merholz.

4 – It is believed that there are now more than 600 million blogs on the Internet

Although no one really knows how many blogs there are, various sources have estimated the number to be around 600 million.

5 – Tumblr is home to just over 496 million blogs

According to Statista, and in May 2011, it’s a huge jump from 17.5 million blogs!

6 – It is estimated that around 70–80% of all Internet users read blog posts

Now, according to Statista, there are just over 4.54 billion people worldwide who use the Internet. Several sources have stated that the readership of the blog is estimated at 70 to 80%, so we will take the intermediate figure.

  • 75% 4.54 billion = 3,405,000,000.
  • Potentially 3.4 billion people worldwide read blogs.

7 – WordPress is the powering force behind 36% of the entire Internet

According to W3Tech, WordPress beat the competition by a remote possibility. Squarespace, for example, handles around 1.4% of the Internet, with Blogger reaching 0.9%.

8 – English, Spanish and Indonesian are the 3 main languages used in WordPress

More than 71% of the blogs are in English, with content in Spanish of 4.7% and Indonesian of 2.4%.

[Source: WordPress]

9 – James Bond uses WordPress

Some of the world’s biggest brands and celebrities have or have had WordPress-operated websites. These include The New Yorker, Sony Music, and even Queen Bee herself, Beyonce. If it’s good enough for Beyoncé and Bond, then it’s good enough for you!

In fact, when we’re on the WordPress theme, just stick with it …

10 – WordPress is the fastest growing platform and for the last 8 years

According to the hosting court, more than 650 new WordPress sites are created daily, more than Shopify and WoCOM (186 and 281 new sites, respectively) combined.

11 – 70 million new blog posts are produced on WordPress every month

This is a lot of competition! Fortunately, there are more than enough ready-made and ready-made stakeholders to read it all, but I’ll get the blog stats in just a second.

[Source: WordPress]

12 – The average blog post has 1,236 words

According to an Orbit Media study, in 2014 there was an increase of 808 words on average.

13 – 77 million new comments are posted on the WordPress blog every month

There are many reasons why you should read relevant blogs in the same niche and leave comments on them, especially if you want to make a new or small blogger “big.” You can help increase the visibility of your blog or brand with comments, as well as add information that shows you are a trustworthy blogger yourself.

Not only that, you can build relationships with other content creators in the same niche as you, potentially opening collaborations that increase traffic, and help you stay on track to increase backlinks.

[Source: WordPress]

14 – More than 20 billion WordPress pages are read every month

Yes, it is true, I said 20 billion, and they have been read by more than 409 million people! (Didn’t I tell you that there were more than enough readers for everyone?

[Source: WordPress]

15 – More people will see your blog in Chrome than any other browser

According to GS StateCounter, about 64% of internet users worldwide use Chrome. Actually, he recommends checking your blog occasionally across multiple browsers, to make sure there are no compatibility or visibility issues. Nothing makes a new fan click faster than broken links, missing images, and pages with no visible glitches!

16 – 53% of consumers are doing what they do on a website, if the images are not loading they will stop

How your blog or website is important to readers and consumers, and more than half of all people will stop doing what they were doing and will leave the website if the images don’t load on it, according to Adobe. in 2019 Brand Content Survey.

51% said that if it takes too long to load content, they do. The compatibility issues I talked about a moment ago may cost you more than just aesthetic points.

17 – 90% of people admitted to leaving a website because they felt it was “poorly designed”

This means it may take too long to charge, a design that doesn’t react well, or one that just looks bad: messy, too bright, too dark, difficult to read, etc. According to the HubSpot blog). See your blog through the eyes of your target audience.

Better yet, ask your target audience to take a look at your website and tell you what they like and don’t like. Facebook surveys and Twitter surveys can be used for research!

18 – 75% of website credibility comes from website design

According to The Big Book of Facts and Statistics, Salpasiers and Marketers will know in 2020. How good does your blog look? And how responsive or fast is it?

19 – Written content remains the most popular content in the marketing industry

Yes, video formats are taking over the world at a rapid pace, but there is still little work to do before the number one spot is currently written content. 98% of marketing specialists surveyed in a Zazzle media study said they used written formats: blogs, articles, etc.

Most popular form

For some context, the use of video (live or otherwise) still lags behind in fourth place: 72% of marketers use it. What is the moral of this story? Well, I’ll tell you in time that some bloggers focus on video and video marketing, but don’t forget how powerful and powerful written content still is.

20 – 70% of consumers will learn about a company through a blog post rather than an ad

According to The Big Book of Facts and Statistics, Salgapers and Marketers should know in 2020 by Ledview Partners. There are many ways to show your audience what you / your brand / your company really is, without having to write a lot of boredom about my / our words. In the 40 different types of content you can create for your blog, we talked about the following types of posts:

  • Source of inspiration
  • Blog Aspirations
  • Accusation
  • Open the letter
  • Statistics and updates
  • Behind the scenes
  • And many more

All of these give your listeners more insight into who you are and what it’s about, and they’re more fun and engaging than an ad!

21 – The companies whose blogs get 55% more visitors are not companies

And that’s not the only impressive statistic HubSpot spotted: Businesses with a blog claimed 97% more inbound links, and indexed pages grew 434%.

22 – 59% of consumers do some sort of research type online before they make a purchasing decision

And what are they doing when they do that research online? They read blogs, reviews, testimonials, seek more information on content or instructions, etc.

[Source: Think with Google]

Think with Google 3

I’m not trying to honk my horn or not here (I totally am), but if you ever do a little Google search for “L’Occitane Aqua Reotier Ultra Thirst Quenching Gel”, you can get your opinion. It is ranked number 5 in Google results.

My blog post about this is the first ‘personal’ review of the product, and the first result not coming from the L’Occitane website. The post is also one of the most popular posts on * my * blog, often with “review” in the search term, demonstrating that consumers will definitely do their research (and blog / review) before buying beauty products high-end. Reading) are doing.

23 – 95% of buyers buy from someone who gave them the material at each stage of the buyer’s journey

Do you sell a product or service on your blog? According to The Big Book of Facts and Statistics, if you offer a small free offer to your buyers, you will get more success, which you should know from Ledgew Partners in 2020.

24 – 38% of content marketers stated that they used longer pieces of text in content marketing strategies than in the previous year

Long-form pieces mean blog posts and articles that are more than 3,000 words long, and the Content Marketing Institute showed that long-form pieces were growing.

Content types

25 – Content manufacturing technology is the most outsourced activity in the materials market

The Content Marketing 2020: Content Benchmark, Budget, and Trends report from the Content Marketing Institute showed that 88% of cases outsource businesses, create blogs, and other types of content. The only task that came close to that was content delivery, which was outsourced in 35% of cases.

Marketing Professor CMI 3

26 – Blog posts are the highest performing type of B2B content for brand awareness

In the 2020 B2B report [Business to Business] from the Content Marketing Institute, 31% of marketers agreed that blog posts create brand awareness behind social media content (25%) and events in person (8%).

Content Marketing Institute 1

The same study also showed that blogs also rank second in lead nutrition for 13% of marketers. Electronic bulletins have occupied the number one position: 31%.

27 – 74% share blog posts with affiliates of B2B buyers

And blog posts significantly reduce other types of content. In the Demand General report, case studies were shared among peers in 64% of cases, including infographics, white papers, and webinars.

General demand report 1

28 – Most B2B buyers will give 5-10 minutes time to read a blog post

71% of B2B buyers spend 5-10 minutes reviewing a blog post, compared to most other content formats, shown in the same General Demand Report. Motion graphics or videos, for example, will grab those buyers’ attention for less than 5 minutes (43%).

29 – Articles 3% of consumers monitor blog posts and articles

You should add bold and clear headings and captions to a blog post specifically to cater to skim readers as well as other visual features. Much of your audience will depend on your content rather than reading it entirely.

Headers, subtitles, quotes, images, colors, font changes, and other visual features make it easy for the reader to quickly look at the page and find exactly what they are looking for. They stand out from the rest of the page, especially a lot of text. It’s also a great idea to add a table of contents to the top of a blog post.

HubSpot 2

Videos work the opposite way: 62% of consumers (out of 3,010 surveyed in the HubSpot Content Trends survey) stated that they “consume video content well.”

30 – Most readers will spend approx. 37 seconds in your blog post

Express Writers detected some creepy data when it caught the reader’s attention: Until its content provided it (using headers, images, and other visual features), the reader could spend less than 40 seconds.

31 – 89% of B2B marketers use a blog or short article format in their content strategy

According to a B2B research by the Content Marketing Institute, it ranks second behind social media content (95%).

32 – Your blog posts should be longer than you think …

I’m sorry to give you more work, but the longer your blog posts are, the better they will work. In a State of Content Marketing SEMRush report, Nikis was vetted by a series of several high-traffic articles, and the results were quite surprising.

High-performance marketing blog posts had an average length of 5,714 words. Travel blog posts, on the other hand, performed best when they had 4,309 words. If found in the home and garden niche, the best performing blog posts were approximately 2,993 words.

SEMRush State 3 Marketing

Overall, across all niches, blog posts of 3,000 words or more were more successful, linking 3.5 times more, doubling engagement, and tripling traffic volume.

33 – Long blog posts get more backlinks than short blog posts

We’ve talked about top performing in terms of blog traffic posting a long time ago, but the 2019 Backlinko Content Marketing Study showed that long-form content had far more benefits. This involves creating at least 77% more backlinks than short-form content.

Backlinko 1

Long format content outperforms short format content. There is no denying this. However, this only applies when the content is useful, entertaining, answers questions, and contains objective and correct information.

Readers click on your content and then directly because it won’t help them do their hard work. Make sure you are committed to the long pieces, doing research, citing sources, adding images, and including appropriate titles / subtitles.

34 – 1,000–2,000 word blog post works best in terms of social media sharing

Long-form content may be better for increasing the number of backlinks, and in turn for increasing search engine results pages, but it is not the best type of content to share on social media. According to Backlinko, 1,000-2,000 word blog posts are best for this.

Backlinko 2

So when you need more time, do the backlinks in SERPS and 3,000 word pieces for higher posts and 1,000-2,000 word pieces to share on social media do too? You do a mix of them, giving you the best chance to score both goals.

35 – Bad content written by consumers is the “most annoying” complaint

39% of consumers said that poorly written or “very disturbing” content was their biggest irritant, and 28% said that poorly designed design was the most annoying thing.

Adobe 2

The Adobe Brand Content Survey also stated that 3 out of 5 people would leave a website without buying / registering if they came across bad, poorly written, or poorly designed content.

36 – 52% of bloggers write their posts on the same day / day before the post is published

Blog posts publish date

Which means that according to ConvertKit, 48% of bloggers are not batch creation, advanced scheduling, and pre-planning content.

(Honestly, you are making life very difficult!)

This post is great to read if you like an easy content creation strategy that makes sense and really works: How to engage blog readers year-round with content themes.

But do you really need a content strategy …?

37 – 65% of the most successful North American bloggers had a well-documented content marketing strategy

A study by a marketing professor and the Content Marketing Institute showed that the more organized you were in relation to your content marketing strategy, the more successful you would be as a blogger.

Marketing teachers 1

Only 14% of less successful bloggers had a well-documented strategy, and 39% acknowledged the lack of a strategy.

38-19% of bloggers spend 6 hours or more creating a post

Are you worried that it may take a long time to create a blog post? You should stop worrying! (According to Orbit Media). Bloggers now spend creating unique, informative and entertaining blog posts, 19% of which spend more than 6 hours on any one post.

This makes sense when you consider that the average position is lengthening; The more words you have, the longer it takes to write, the more research you will have to do, and the more photos you will have to take with a lot of fonts or other work, obviously.)

19% of bloggers or content creators spend between 4 and 6 hours creating posts and the same percentage goes from 3 to 4 hours. This is a complete change from 2014, when less than 5% of bloggers spent more than 6 hours per post and around 8% of bloggers spent 4 to 6 hours. But now let’s take a look at whether all those hours of work really are worth.

39 – The largest group of bloggers got the best results when they took over 6 hours on a post

38% of them, to be exact. Yes, according to Orbit Media, all those hours are worth it.

40 – Before you start generating ‘real’ traffic, you will get at least 24 blog posts

The Traffic Generation Cafe showed that the traffic was very disappointing for the blog until at least 24 to 51 posts were created and published.

Traffic Generation Cafe 1

If you’ve started a new blog and haven’t seen results yet, don’t lose hope. The more you blog, the more traffic you are likely to receive. In turn, the more posts / pages you have, the more pages search engines will index.

41 – The most popular and best performing blog posts in all niches are list style posts

The SEMRush State of Content Marketing report showed that listing style posts were the best performing types for online education, fitness and health, jewelry, pharmaceuticals, travel, insurance, marketing, real estate, home and garden, and auto dealer blogs. . .

SEMRush State 4 Marketing

Question-style posts came in second, practical pieces in third, and guides in fourth. This was the same for the ten footprints studied, although the percentages varied from one niche to another.

42 – “How it works” Mobile searches increased 60% in 2 years

And when I’m talking about the pieces, the demand for them is increasing. If you have the knowledge to do it, it might be a good idea to start doing some of them.

Think with Google 1

And it’s not the only thing people look for most often … (according to Google’s idea).

43 – Mobile searches “Which is the best” grew 65% in 2 years

Think with Google also showed that people actively search for web pages that respond to purchasing decisions.

Think with Google 2

This can help you create killer pieces of blog content your audience is really looking for. If you are a marketing content creator, you might consider creating blog posts that answer the questions:

  • Which email marketing software is the best?
  • Which WordPress theme is best for …?
  • Which social media programming tool is the best? … etc.

44 – Bloggers should start thinking about optimizing blogging for voice search

According to OptinMonster, 30% of all online searches will be done in late 2020 without the use of a screen. 40% of millennials are already using voice search to buy things online.

45 – Blog posts represent 38% of the total blog traffic

But according to a HubSpot Research study that blogs from more than 15,000 brands, only 1 to 10 blog posts will become a composite blog post.

HubSpot

Composite blog posts are those that increase traffic over time rather than decrease. Posts that have an initial crack in post traffic, but then decrease over time, are known as blog posts.

46 – In one study, almost half of all composite blog posts were summary posts

Kuno Creative took a close look at its top ten capitalization blog posts to see what, if anything, they all had in common. The results were:

  • The average reading time was 5 minutes.
  • They were all “perennial” messages.
  • 5 out of 10 of them were summary publications.

* This post is a summary post – a summary of the best blogging stats and the talk of the summary post …

47 – Only 29% of bloggers published a summary-style blog post from mid-2011 to mid-2019

Another 71% of bloggers were missing!

Blog Post Form mid-2018

Summary posts, especially specialized summary posts, tick many boxes in one.

First, they help you generate relevant, high-performance backlinks, and share on high-profile social media.

Second, you have the opportunity to expand your audience by collaborating with other experts. You have the opportunity to achieve them in your own top and do the same for them.

Third, it gives you the opportunity to create blog posts of over 3,000 words that, as I have shown you today, work best in terms of traffic, backlinks, and engagement.

Fourth, it is a list-based post, one of the best performing blog posts in all niches.

Fifth, it will be very helpful to your audience, especially if you provide answers to questions. They will find everything you need in one place on your blog.

Adam, the founder of BloggingWizard, appears in some summary posts:

More than 17 expert tips “3 blogging mistakes bloggers always make and how to fix them”

  • The Ultimate Guide to Creating an Expert Summary Post That Shares More
  • 301+ Best Internet Expert Summary for 2020
  • 48 – 60% of bloggers create 1-5 guest posts per month for other websites.

And there are many benefits of guest posting. The most important thing, of course, is to generate more backlinks.

[Source: dictator of the blog]

49 – About 62% of readers believe that the content of many authors is more reliable

This stat, from Express Writers, gives you another reason to seriously consider adding summary posts based on expert opinion to your content strategy, as well as inviting guest bloggers, especially those in your ‘Consider Yourself Experts’ areas.

50 – Guest blog posts are most in demand during the summer

This doesn’t mean that you won’t get guest posting opportunities year-round, but the blog dictator’s blogging figures showed that the peak months are June through August.

51 – Bloggers are 2.5 times more likely to report “solid results” when they use 10 or more images in a single post

But according to the same Orbit Media report, only 3% of bloggers actually insert 10 or more images in a single post.

Orbit Media 2

The majority (47%) of bloggers choose only 2 or 3 images.

52 – 23? Holders that end with ‘get 23% more shares

Backlinko 5

According to a Backlinko study. What questions do you think your audience has? Use them as a title for future blog posts, and then dig deeper into the answer. In fact, we have a guide to creating question based blog posts here: how to improve your blog traffic with research and question optimization.

53 – 73% of Internet users consider content with data to be more persuasive than content without data

A study of surveys of more than 1,000 people showed that data is really everything when you want to change the mindset of your audience. In fact, the study explored another fact that could change the way you write content in the future: 82% of people are not interested in your opinion. (Sorry!) No, unless they back it up with some kind of data.

Monkey survey 2

Take this blog post as an example, and specifically a statistic (# 32): “Overall, across all niches, blogs with 3,000 words or more are more successful, getting 3.5x more backlinks, doubling shares, and tripling traffic volume.”

Wouldn’t I encourage you to write over 3,000 words + publish posts for your blog now: As a final note (and then I promise I’m actually working on the data / statistics topic), linking sources and facts with links to other websites can help you increase your word count.

54 – Short URLs outnumber long URLs

Backlinko’s analysis of 11.8 million Google search results showed that URLs were now less likely to hit one of the top 10 search result points.

Backlinko

The average URL length for a Google page one result was 66 characters.

55 – 67% of bloggers reported “solid results” when they wrote more than 20 headlines for a blog post before choosing the “winner”

Orbit Media also reported that only 1% of all bloggers do it, and most bloggers write only 2 or 3 headlines (58%).

Orbit Media 3

56 – Long headlines outperform short headlines

Blog posts that make headlines between 14 and 17 words consistently generate more shares on social media than headlines between 1 and 13 words, over 75%.

Backlinko

This was discovered by a Backlinko study that examined more than 912 million blog posts.

57 – 12% of bloggers verify blog analysis sometimes or rarely

And that 12% of bloggers clearly have more self-control than I do, because I can’t go more than a day without doing my checkup and hoping to increase traffic to a miracle.

Statista 3

Regularly checking your data (at least once a day) can help you get rid of any problems quickly and minimize any potential downtime.

[Source: Statista]

58 – Jetpack is the most popular WordPress plugin to check statistics

With more than five million WordPress website uploads, Jetpack has evolved since its initial inception. In addition to checking how many people are reviewing your blog, including email subscriptions, uptime and downtime monitoring, related posts, and more, there are now plenty of additional features.

59 – Contact Form 7, Yost SEO and Jetpack are the three most popular plugins downloaded and used on WordPress sites

With over 5 million active installs and favorable reviews, Akismet Anti-Spam and WooCommerce joined them. If you’re new to WordPress blogging and unsure how to get started, these ‘most popular’ plugins are a great place to start.

You can also see some of these: The best WordPress SEO plugins to rank your website higher

60 – Excluded plugins are one of the main reasons behind piracy incidents

TorqueMag reported that in one year (2016) up to 75% of all WordPress site exploitation cases were due to themes, plugins, and other components of a blog or site, according to a Succari report. In 2012, a special plugin [Timthumb] accounted for almost HALF (49%) of all hacking attacks that year. Every minute there are 61 – 90,000 hacking attack attempts on WordPress websites.

Hacking attack attempts

I’ll say it again: keep your plugins and themes updated, folks. If you don’t, you will regret it! (I didn’t have a hacked WordPress site and it was an absolute qualifying night.

[Source: Housing Court]

62 – Hackers attack websites around the world every 39 seconds

It’s a high number, right? Well, that is reported by Security magazine. Fortunately, we have found a list of plugins to help you keep your WordPress blog safe: 8 effective WordPress plugins and security tools to keep your site safe.

63 – 27% of hackers say accessing users’ email accounts is the easiest way to protect the rest of their data …

… including the necessary login information for your blog, bank account and more. Website and blog security is important, yes, but be sure to start with the basics: Secure your email account.

[Source: Thycotic Black Hat Survey 2017]

But back to the blog stats a little less disappointing …

64 – Google Analytics is the most used SEO tool

About 30% of marketers in the Google Search Console (about 25%), Keyword Planner, Moserbar, and others use Google Analytics to analyze SEO strategies, plan content, and results.

[Source: Hubspot Marketing Status]

HubSpot State of Marketing 3

65 – The first 5 results obtain approximately 68% of clicks in Google searches

According to Zero Limit Web, the first five results are where most of all click action occurs when the average person searches Google or other search engines.

Zero Edge Web

The next five results, 6-10, are found with just 4% clicks. Only 5.5% of search engines barely get there if you get how much traffic to results on page two and beyond.

66 – More than 90% of all web pages receive zero traffic from Google

Which means if you manage to get the lowest Google traffic to your blog every month, then you’re already in the top 10%. Give yourself a big pat on the back!

[Source: Ahrefs]

67 – 82% of marketers believe that creating new content is the most effective SEO practice for a blog or website

And in Zazzle Media’s SEO 2019 report, previous content optimization came in second, with 55% of seller votes.

District 2 average

It is important to repeatedly go back and adapt the old material, while trying to pump as much of the fresh, new material as possible. Those old blog posts can easily become popular again, or even for the first time, with a few simple tweaks.

This includes working on link building (45% of marketers were critical and most effective for SEO), fixing 404 error pages, and optimizing meta titles.

68 – 91% of internet users say Google is their most trusted content platform

According to the HubSpot study and Survey Monkey, with 2,764 users, the search engine surpassed YouTube, LinkedIn, Snapchat and Twitter.

Monkey survey 1

People are likely to trust your content and blog in return, if they inevitably find it during a Google search.

69 – 96% of boomers distrust bloggers and influencers

Sorry guys I know this is not data you want to read, but it is data you can read, and please pay attention. Only 4% of those born between 1946 and 1964 (post-World War II baby boom) really believe or believe in bloggers and influencers on social media.

[Source: Statista]

When it came to bloggers and influencers as well.

70 – 96% of Gen X’ers were pretty creepy

Boomers are the most cynical group when it comes to bloggers and influencers on social media, but even General X’ers (born between 1961 and 1981) cannot be easily won. 90% said they were suspicious of content produced by content creators.

The Statista report showed

The Statista report showed that overall, 86% of US internet users are unlikely to place their trust in a blogger or affected person. You need to work hard to earn the trust of your audience.

71 – 59% of consumers over 55 want to see more news blog posts and articles in the future

You can get your target audience to trust them by providing the content they really want or need. When asked what kind of content Boomers would like to see in a future HubSpot study, 59% of them said in a news article.

HubSpot 3

72 – Search engines are the # 1 source of high-performance blogging traffic in all niches

As we reported, we talked about the vehicle industry (64% of all traffic), the health and fitness industry (56%), the travel industry (61%), and even the home and garden industry ( 58%) They are also taking information. SEMRush report on the status of marketing content.

SEMRush State of Marketing

You should focus on SEO on your site or blog, and a basic SEO strategy isn’t really that difficult to implement. Find more information on getting started here> SEO Tips for Bloggers: How to squeeze more traffic from Google.

73 – Google searches for more than 1.2 TRILLION a year

The situation I was thinking of is 3.5 billion searches per day, and over 40,000 searches per second. When it was initially founded in September 1998, it only performed about 10,000 searches per day.

[Source: Live Internet Statistics]

I’m not saying that you should write a blog post specifically for Google; In fact, you must do the opposite: You must write your post for a human to read. But at the same time, you must optimize your positions for search engines. Or, in particular, Google, as it dominates the search engine market with more than 92% participation. Bing is in second place, quite measurable (compared to) 2.55%.

74 – Google, email and Facebook are the top three marketing channels for high-income bloggers

And also in that order. In a Growth Badger study, individual channels were characterized by bloggers on a scale of 1 to 10, and Google came in with a rating of 7.3 out of 10, the highest of all channels.

Growthbader 2

The email received 7/10 and third place went to Facebook 4.6 / 10. Things changed a lot when scholars looked down on low-income bloggers: Facebook was the top channel, and Google ranked second.

75 – 55% of marketers think that search engine optimization is “very” or “very” important in terms of marketing strategy

HubSpot State of Marketing 2

You should think about what will happen when search engines don’t optimize your blog. What if all your traffic comes from Pinterest and then your blog gets blocked for being spam? This happened to me once, accidentally. I lost 99% of that blog’s traffic for nine days.

Fortunately, Pinterest restored the account after a few emails, but not all of them are as lucky. Social media sites go down (I’m watching you, Instagram), and accounts are removed for no reason … what if that happens to you? Can you save traffic from search engines? If not, it is time to analyze the implementation of the SEO strategy.

[Source: Hubspot Marketing Status]

76 – 61% of content marketers have SEO change issues

The Content Marketing Institute and marketing professor questioned nearly 2,000 marketing specialists, content creators, and management-level staff in 2018 to find out what their biggest problem was. Speaking of changes and algorithms, as well as search engine optimization, algorithms on social media proved to be a problem.

Marketing Professionals 2

77 – The number one measure of blog post success is the number of site visitors

… According to ConvertKit’s 2017 blog stats, email reaches customers in a second.

ConvertKit 2

21% of bloggers considered the growth of site visitors as a success, with a 20% lag compared to email subscribers. Only 6% of bloggers thought the amount of sales of services or products was an important measure of how well a post was doing.

78 – 83% of traffic to high-performance marketing blogs comes from the desktop

We are taught how to make our websites and blogs mobile friendly, which is very important and you should work on them entirely, if you are not already, but you should not forget those who are desktop also going through your site.

They still represent a lot of traffic, especially on some trails. On auto dealer related blogs, 62.71% of traffic came from desktop computers and more than 56% of traffic to high-performance health and fitness blogs.

[Source: SEMRush State of Content Marketing]

79 – Improving the mobile performance of a site is the most profitable factor to improve both the ranking and the performance of the site. Of the 10 different factors (plus ‘none of the above’) studied by HubSpot in the Not Another State of Marketing report, a site optimized for mobile devices offers to be the most profitable to get more readers, Keep them on your site for longer. And it ranks high in search engine results.

[HubSpot Marketing Status 1]

80 – The higher your blog posts are in SERPS, the higher your domain score [DR] will be

A study by Ahrefs showed a direct relationship between blogging between search engine results pages [SERPS] and domain ratings [a deeper domain authority version of ahrefs].

Ahref 1

The study looked at more than 218,700 different domains, and the more keywords were ranked, the more DR or website blogs. In short, if you want to get a high DR to apply for better blogging opportunities, then focusing on SEO and definitely trying to promote it is a big step in the right direction.

Note: While this is interesting data, we don’t recommend looking for a higher DR or DA (which is a mozz metric). These metrics are best used when prioritizing and prioritizing goals for bloggers’ reach, nothing more. Google hasn’t used these metrics, which isn’t helping them on its site.

81 – The number one fight when running a blog is really having time to run it

According to ConvertKit.

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There are many little tricks you can do to make blogging quick and easy. Batch building material is something I’ve already mentioned once or twice, but planning a little material today can save you hours of trouble and time and stress later. Why don’t you need How & White to create a content calendar for your blog (which you actually use) to help you make the most of your blogging time?

Blog Wizard Content Calendar

This handy guide will help you take care of the promotional aspect of social media, along with >>> 8 powerful social media scheduling tools to protect you every week.

82 – Getting backlinks is a difficult challenge for most websites

Backlinko’s study of content marketing showed that around 94% of content worldwide had zero externally linked backlinking websites.

Backlinko 3

This is also not recent: a similar Moses survey from 2015 showed similar blog stats – about 75% of the content had no backlinks. In fact, the same study showed that globally only 2.2% of content was successful in generating backlinks from more than one external website.

83 – 38% of B2B organizations have changed advertising spending from paid advertising to content marketing in the last 12 months

B2B organization

And, according to the Content Marketing Institute and other organizations, content marketing will get a little more of that budget in the future, too.

84 – 51% of content marketers estimated in the technology sector that their budget would increase from 2019 to 2020 and 38% of them believed it would increase by more than 9%

Marketing Professionals 4

The same report released by the Professor of Marketing and the Content Marketing Institute also mentioned that 35% of organizations in the tech sector have already raised funds to invest in content marketing rather than elsewhere.

85 – 97% of all bloggers use social media to drive traffic to posts

Social media has actually been a frequent number one approach used by bloggers to drive traffic to their blogs. In 2014, the figure was almost the same: about 95%.

Orbit media 4

The Orbit Media report showed that paid services and influential collaboration were declining, but the focus on email traffic and SEO was growing, using approaches to increase blog traffic by 66% and respectively 69% of bloggers.

In 2014, only 30% of bloggers used email marketing and if you’re interested in learning more about email marketing, this is a great place to start: over 40 email marketing statistics you need to know about funnel overload.

86 – Professional bloggers share an average of 8 times on social media after sharing any blog post

ConvertKit asked professional and even non-professional bloggers about their sharing habits when it came to blogging, and the trend was pretty clear: Professionals shared their posts more often than professionals. Have done

ConvertKit 5

Maybe about the time when you share your publication the most? And as we address the issue of sharing your blog posts on various social media platforms, consider it in more detail.

87 – There is no real link between all backlinks on shared social media and blog posts

There is a question that every blogger seems to have focused on search engine optimization, but nobody really knows the real answer: Does social media sharing have an effect on SEO?

According to Backlinko, the answer is no.

* Strange silence *

You would think that sharing a blog post on Facebook or Twitter would be just the trick to get lots of backlinks. The more people watch it, the more people will join, right? Sadly not. Getting more shares of your blog posts on social media doesn’t seem to help search engine optimization.

88 – Video posts are one of the best ways to promote your blog posts on Facebook

Why? Because video posts on Facebook get at least 59% more engagement than other types of posts.

Buzzsumo 1

Not only this, the Buzzsumo 2019 Ultimate Guide to Facebook Engagement revealed that videos posted alongside them are actually better than posts related to photos (old sellers’ favorite): 73%. And if you want to take things further, Facebook predicts that more than 75% of all mobile data traffic will be in video format by the end of 2020.

Here’s an idea: why not replay your blog posts, turning them from long text-based posts into easy-to-follow videos for Facebook? We’ve found a guide to increasing your blog traffic using YouTube here in the blog wizard, and you can follow almost all the same practices to increase your blog traffic with Facebook videos. Use YouTube to increase.

89 – 63% of content creators and marketers plan to produce short videos in the next year

Currently 2

And that percentage, as reported by Photoshelter by Content and Libris, is more than likely to increase in the future, because …

90 – 65% of youth ages 18-24 want to see more video content in the future

If you’ve ever focused on video marketing and video marketing strategy, now you surely will!

[Source: HubSpot content trends and preferences]

91 – For best results, your Facebook blog promotion video should be 3-4 minutes long

According to Buzzsumo, 3-4 minute videos on Facebook were busier than other full-length videos, with 4-5 minutes being seconds.

Buzzsum 2

There are many tools that you can use with short-form blog promotion videos that will work well on Facebook and other social platforms, both free and paid.

92 – Longest videos provide the lowest engagement rates of all types of visual content

A study by Content and Libris by Photoshelter showed that 15% of content marketers agreed that long videos were the worst for participation.

1 currently

This is the short video for blog promotion, then.

93 – More than half of all bloggers have seen how difficult it is to get Facebook traffic these days

In a GrowthBadger study, 53% of all low-income bloggers and 51% of all high-income bloggers found that their blogs received less and less traffic than Facebook over the years.

Growthbader 4

I’m not saying that the use of video content will offset that drop, but statistics show that social media trends and behavior are changing. You have to learn to walk with them to get the best results.

94 – Video posts are also one of the best ways to promote your blog post on Twitter

According to Business Twitter, tweets made with a video have more commitment … TEN TIMES has more commitment. Twitter also shared another statistic: 93% of videos are viewed on a mobile device, so captions and a sound-off option should be definitive.

95 – 42% of high-income bloggers use non-live video to promote their blog

According to Growthbader’s Content Marketing Report, by high earnings I mean bloggers making more than $ 50,000 a year. Only 10% of bloggers making less than $ 50,000 per year use the same promotional tool.

Which of these do you use

People with higher incomes are more likely to offer a gift or bonus in exchange for the email subscription; They do this as 4.8 times less income and when we talk about winning, let’s take a moment to discuss that particular topic.

96 – 53% of bloggers do not make money from their blogs

If you’re still frustrated about not making money from your blog, don’t do it.

Growthbeder 3

According to the same Grothbadar report, more than half of all bloggers don’t need to earn a penny of themselves. 64% of bloggers (and over 71% – $ 50k bloggers) actually stated that they started a blog because they wanted to make money.

97 – 85% of bloggers had earnings of $ 10,000 or more

Which took at least 4 years to get there. ProBlogger asked 1,508 bloggers about their blog’s earnings behavior, and only 4% of bloggers earned more than $ 10k per month. It was not an easy journey for him. Most of them had to spend a good four years of heavy blogging before moving on to six years of income.

98 – 25% of all WordPress users are successfully earning full-time wages

Which means that 75% of all WordPress users disagree with the hosting court.

Host court 2

You know, if you think everyone is * better * than you, they aren’t.

99 – About 40-45% of professional bloggers work 0 to 5 hours per week

According to ConvertKit’s blogging habits and behavior, between 40 and 45% of bloggers earn the same or more than the average monthly US income working less than 5 hours a week.

ConvertKit 4
The same study also showed that younger bloggers generally work on their blog for fewer hours per week than older bloggers.

100 – 26% of bloggers spend $ 10 to $ 50 on their blog per month

MyWorkFromHomeMoney conducted a small study (150 bloggers) that analyzed the blog’s income and expenses. 26% of bloggers asked to spend between $ 10 and $ 50 per month, and the same percentage spent between $ 50 and $ 200 per month.

101 – The average [paid] WordPress theme will cost you around $ 99

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According to the host court, most people (23.2%) spend $ 59 on a premium or paid theme. We’ve researched many of the useful posts here :

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